After moving to Calgary, I quickly started keeping my eyes out for key publications and clients prominent in the city. High up in my list was Freq, as I've always appreciated their aesthetic and valued their sub-culture target audience. Through work I've been fortunate enough to meet and become friends with some awesome people within the editorial/fashion industry here, and through these connections I recently found myself shooting this month's fashion editorial for Freq Magazine.
Kim, Freq's fashion editor, brought the project to me with a blank slate and together we concepulized a Cabin-style shoot in the mountains. The concept came to light partly through my interest in cabins/west coast/instagram-stereotypes and was fitting for their December issue, as winter was coming and they wanted to keep in line with the seasonal changes.
Through Kim's previous modelling work, she had a connection with Storm Mountain Lodge and called in a few favours to get us an ideal location for the shoot. Through her we were able to acquire a beautiful log cabin and took advantage of the surrounding mountainous landscape. In terms of weather we couldn't have been more lucky - shooting a winter campaign in mid-October is risky, but fortunately, although a little brisk, we arrived to everything being covered in snow and looking like a true Canadian winter.
If anyone knows me, or sees me somewhat regularly, they'll know that I'm the last person to ask for fashion advice. If I were in charge of pulling the wardrobing the models would have likely been covered in different shades of black and wearing a beat up pair of Vans in every shot. Luckily, my go-to stylist and good friend, Carl, came to our rescue and pulled a beautiful collection of clothes that perfectly suited the location and vision, but added his famous eclectic touch.
Seriously, the shoot couldn't have gone more smoothly. When a shoot goes as well as it did, I become extra thankful for the amazing people that come out and make it happen. So, credit where credit is due...
Kim Noseworthy, Editor
Andrew from Nobles & Rachel from Numa, Models
Carl Abad, Stylist
Caley Pylypiw, Makeup & Hair
Braeden Vanrooy & Anna Krzpiet, Assistants
And a huge thanks to Storm Mountain Lodge for the location and Butterfan Catering for the tasty lunch.